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📚Content Engine

Create a file-based blog with Markdown or MDX, Assets queries, and dynamic pages.

Webstudio's Content Engine turns Markdown, MDX, and JSON files in Assets into content you can query and bind in the visual editor. The files remain the source of truth, including their filenames, folders, metadata, and relative links. You can move the same files between projects or use them outside Webstudio without exporting them from a database first.

This guide creates a blog overview at /blog and one dynamic article page at /blog/:slug.

To see the finished setup first, start with the Markdown Blog marketplace template.

Assets panel showing Markdown articles and their assets folder
Markdown articles stored alongside their assets

Decide if the Content Engine fits

Use the Content Engine for bounded, file-based content that should live with the site and remain portable as Markdown, MDX, or JSON.

Good fits include:

  • Small blogs with text and images.

  • Portfolios, team directories, resource libraries, and case studies.

  • Small product catalogues with infrequently changed display data. Keep orders, inventory, and payments in an ecommerce system.

Use an external CMS, commerce backend, or media service when you need:

  • Several thousand entries or complex search and filtering.

  • Large image or video galleries, media processing, or streaming.

  • Live inventory, customer-specific prices, editorial workflows, scheduled publishing, or content shared across many applications.

Limits that affect this choice

Queries can consider and return at most 1,000 documents. All reachable Assets resources share a 500 KiB published content database. Markdown body reference keeps article bodies out of the database.

Images and videos remain separate Assets, but the Content Engine does not provide media processing or streaming. Review the complete query and content limits before using it for a content-heavy project.

Build it with MCP

An AI agent can complete this entire workflow through Webstudio MCP. It can create the folders and Markdown files, upload images, build both pages, configure the Assets resources, add the Collection, bind the article directly, set the page metadata, and check the rendered result with vision. Everything remains editable in the visual editor.

Give the agent an editable project share link when it asks for one, then make a request such as:

Use Webstudio CLI to build a blog with the Content Engine. Store the articles as Markdown files, create /blog and /blog/:slug, exclude drafts, and check both pages on desktop and mobile.

The remaining steps explain the same workflow when you want to build or inspect it manually.

1. Organize the files

The Content Engine does not require a particular folder structure. This guide uses the following organization in the Assets panel:

Keeping all articles in one folder makes them easy to query. Images can live next to the articles or in a nested folder.

Open the settings for the posts folder and copy its ID. Both Assets resources in this guide use that ID to query only files in this folder.

2. Create an article

  1. Open blog/posts in the Assets panel.

  2. Open the add menu and choose Create text file.

  3. Name the file hello-world.md.

  4. Add the article metadata between the two --- lines, followed by the article body:

Markdown editor showing article frontmatter and body
An article's metadata and body in the Markdown editor

Frontmatter

The opening YAML block is called frontmatter. It must be the first block in the Markdown file and must start and end with --- on separate lines.

Frontmatter accepts strings, numbers, booleans, null, arrays, and nested objects. The Content Engine exposes these fields under properties, such as properties.title and properties.slug.

You define the fields yourself. Keep their names and value types consistent between articles so one query and one page design work for every article.

draft is a field you defined, not the visual editor's automatic page draft setting. Add a query filter that excludes draft: true anywhere unpublished articles must not appear.

The Markdown below the closing --- is the body. It is available separately at content.text when the Assets resource uses Markdown body reference.

Relative asset paths

Upload hello-world.png to blog/posts/assets. The article's $ref resolves relative to the Markdown file. It declares that featureImage is structured asset data without deciding which metadata a query must return.

Relative paths also work in nested objects, arrays, and JSON files. Query strings and fragments are preserved, so a value such as ./assets/hello-world.png?width=1200#cover remains usable.

Select only the referenced fields the page uses, such as properties.featureImage.src and properties.featureImage.description. The value becomes structured data:

Bind the Image source to post.properties.featureImage.src. Bind its alternative text to post.properties.featureImage.description ?? post.properties.title. This uses the Asset Manager description when present and falls back to the article title. Existing content that stores the asset path as a plain string continues returning a URL string.

Imported content can also use published asset paths such as ./assets/hero.png or /assets/hero.png. Webstudio matches the final filename across project Asset folders, so the content file and referenced asset do not need to share the same folder hierarchy. The filename must identify exactly one project asset.

Webstudio resolves a path only when it uniquely matches a project asset. External URLs, other root-relative URLs, missing paths, and ambiguous paths remain unchanged. Keep the clean path in the source instead of hardcoding an asset ID or generated filename. This is what makes the content portable.

JSON files

The Content Engine can query JSON files as well as Markdown and MDX. JSON files can contain objects, arrays, or scalar values. A root object exposes its fields for structured queries:

The object's fields are exposed under properties, such as properties.name and properties.avatar. Root arrays and scalars remain valid JSON content but do not expose top-level properties fields. Use JSON when the file contains structured data without a Markdown body. Name the file with a .json extension in the Create text file dialog. A new file starts with an empty object, which you can replace with any JSON value. The editor accepts JSON-compatible syntax and formats it as strict JSON when saving. Unsupported or incomplete syntax is reported without saving the file. You can also change an existing text file's extension to .json by editing its complete filename in Asset settings; Webstudio validates and formats the current content before converting it.

3. Query the articles for the overview

Create a static page with the path /blog, then add an Assets resource to its page-level Dynamic data:

  1. Create a System Resource and choose Assets.

  2. Name it posts.

  3. Under Output, choose Selected fields, turn off File metadata, and include only the fields the overview renders, such as properties.title, properties.slug, properties.publishedAt, properties.excerpt, and properties.featureImage.src and properties.featureImage.description.

  4. Under Result, choose Many.

  5. Under Content, choose Metadata only. The overview does not render complete article bodies.

  6. Add these filters:

    • extension equals "md"

    • folder id equals the quoted posts folder ID

    • properties.draft does not equal true

  7. Sort properties.publishedAt in descending order. Add id in ascending order as a second sort so articles with the same publication date keep a stable order.

Assets overview query filtering Markdown files and drafts, then sorting by publication date and ID
An overview query for the Webstudio Updates project

Choosing only the fields the page renders keeps the published content data small. Leaving article bodies out of the overview also avoids loading every article just to display a list.

4. Build the overview

  1. Add a Collection to the page.

  2. Bind the Collection data to posts.data.

  3. Rename the Collection Item to Post.

  4. Design one article card inside the Collection.

  5. Bind the card's text and image to fields on Post.value, such as Post.value.properties.title and Post.value.properties.featureImage.src.

  6. Bind the image alternative text to Post.value.properties.featureImage.description ?? Post.value.properties.title.

  7. Bind the card link to "/blog/" + Post.value.properties.slug.

The Assets resource returns many results as an object keyed by asset ID. The current article inside the Collection is available through the Collection Item's value.

5. Create the dynamic article page

Create one page with the path /blog/:slug. This page is the template for all articles. In the visual editor's address bar, enter hello-world as the preview value for :slug.

Add another Assets resource to the page-level Dynamic data:

  1. Create a System Resource and choose Assets.

  2. Name it post.

  3. Under Output, choose Selected fields, turn off File metadata, and include the fields this page renders, such as properties.title, properties.publishedAt, properties.excerpt, properties.featureImage.src, properties.featureImage.description, and properties.author.

  4. Under Result, choose Exactly one.

  5. Under Content, choose Markdown body reference.

  6. Add these filters:

    • extension equals "md"

    • folder id equals the quoted posts folder ID

    • properties.slug equals system.params.slug

    • properties.draft does not equal true

Assets resource filtering one Markdown article by folder and the dynamic page slug
The article Resource uses the dynamic slug from the page URL

Exactly one returns the matching article directly at post.data. It also reports an error if two articles use the same slug. You do not need a Collection on the article page.

Markdown body reference keeps article bodies out of the published content database. Webstudio first finds the matching article, then loads only that Markdown body from Assets.

6. Bind the article

Bind the article components directly to post.data:

  • Heading: post.data.properties.title

  • Author: post.data.properties.author

  • Image source: post.data.properties.featureImage.src

  • Image alternative text: post.data.properties.featureImage.description ?? post.data.properties.title

  • Markdown Embed code: post.data.content.text

Add a Markdown Embed for the body. Style its nested headings, paragraphs, links, lists, and images once; the styles apply to every article.

In Page Settings, bind the fields needed for search and sharing:

  • Title: post.data.properties.title

  • Description: post.data.properties.excerpt

  • Social image: post.data.properties.featureImage.src

  • Status code: post.data ? 200 : 404

The status expression returns a real 404 when no article matches the URL.

Edit the complete article in Content mode

The setup above uses a .md file and Markdown Embed when the article body is edited in the file editor. Use an .mdx file connected to a Content Block when an editor should change the article visually in Content mode.

  1. Name the article files with the .mdx extension and change the resource's extension filter from md to mdx.

  2. Change the article resource's Content setting to Metadata only. The Content Block loads the selected file directly, so the resource does not need to return its body.

  3. Replace the Markdown Embed with a Content Block and place its Body outlet where the article body should render.

  4. Bind the Content Block's Source to post.data.id. Every Assets query result includes its Asset ID, even when file metadata is disabled.

  5. Move the article title, image, excerpt, and other designed fields inside the Content Block shell. Bind them directly to values such as document.frontmatter.title and document.frontmatter.featureImage.src.

Editors can now change the MDX body and directly bound frontmatter values on the canvas. Computed frontmatter expressions and values reached through a document $ref remain read-only; edit their source file instead.

7. Publish the article

Start new articles with draft: true. The overview and article queries above will exclude them. Change draft to false when the article is ready:

The overview query will now include it. If you build a custom sitemap for the dynamic article URLs, give its Assets resource the same properties.draft does not equal true filter. The metadata field does not automatically remove an article from a custom sitemap.

To publish another article, duplicate the Markdown file and change its title, slug, publication date, image, and body. The existing overview and dynamic page will render it without another page design.

Connect content with document references

The Content Engine calls links between Markdown, MDX, and JSON files document references. A document reference replaces an exact $ref object with data from another content file. This is Webstudio's syntax. It uses URI references for file paths and JSON Pointer for values inside JSON files, but it does not implement JSON Schema resolution.

All supported source formats can reference the other content formats:

Source
Where references can appear
JSON target
Markdown or MDX target

Markdown or MDX

YAML frontmatter

Yes

Yes

JSON

Anywhere in the document

Yes

Yes

References do not work inside a Markdown or MDX body. A $ref object can be nested in an object or array, including inside a file reached through another reference.

Reference syntax

A reference is an object with one field:

The object must contain only $ref, and its value must be a string. An object that has $ref plus another field remains ordinary content. Resolve the path relative to the file containing the reference, not the project root.

The optional fragment selects which value to insert:

Reference

Value inserted at $ref

../authors/ada.json

The complete JSON value

../authors/ada.json#/profile/name

The value at JSON Pointer /profile/name

../authors/ada.md

The complete Markdown source, including frontmatter

../authors/ada.md#frontmatter

The Markdown frontmatter as an object

../authors/ada.md#body

The Markdown body without frontmatter

JSON Pointer fragments apply only to JSON files. Use ~1 for / and ~0 for ~ inside a property name. For example, #/social~1links/0 selects the first item in a property named social/links. URI-encode characters that belong to a filename but have a special meaning in a URL. A file named draft#1.json, for example, becomes draft%231.json in a reference.

Reference Markdown from Markdown

For example, keep author details in blog/authors/ada.md and insert its frontmatter into an article in blog/posts:

The queried article exposes the result under properties.author. Bind the author's name with post.data.properties.author.name.

Reference JSON from JSON

JSON files use the same syntax. This post references one value from an author file:

Given this ada.json file:

the resolved properties.author value is:

The same rules cover JSON to Markdown or MDX and Markdown or MDX frontmatter to JSON. A referenced file can contain its own references, so shared records can be composed across several files.

The Content Engine loads referenced data when a query filters, sorts, or returns a field that depends on it. The target must be another Markdown, MDX, or JSON file in the project's compiled Assets. Missing files, invalid fragments, and reference cycles fail instead of returning partial data.

Related

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